a bathtub
full of love.

Johnson's Baby

Summary: New Baby / New Look

When Johnson’s baby was seeking help refreshing their brand online they worked with Bespoke to help conceptualize an entire new website redesign including a new and unique social networking component. The process began by brainstorming with the Johnson’s Baby team of copy editors, information architects and marketers to help establish the new site “look and feel”. From there we took the existing wire frame concepts and applied an entire new design system to the site. Additional work included storyboarding animation for Flash production and creating a style guide for use by the production team.

Unique Social Networking Concept

We then set about conceptualizing an entirely new social networking concept for the site. Strategically, our goal was to create a way for the site to more intimately engage women from around the world with the Johnson’s Baby brand while simultaneously building brand loyalty via a new Johnson’s Baby community. Working with sketches we illustrated an interactive interface that randomly showcases baby images along with stories from moms across the globe that could be easily shared with others in the Johnson’s community. Once approved, we worked to integrate this concept into the overall site redesign.

What We Did

• Part of strategy team that conceptualized unique Social Networking component
• Visual Design (UI)
• Website Wire Frames
• Story-boarding of Animated Flash Process
• Applied design system site wide + created style guide